Utilizing Social Media for Music Promotion

2:00pm - Wednesday, January 15th 2025

Sanchez Multi-Service Center - 1616 Fats Domino Ave. 

Featuring CASMÈ (singer-songwriter), Lou Hill (musician and entrepreneur), and Amanda Mester (artist manager and journalist).

It's our final Crescendo session for 2024, this time covering grass roots publicity and Pitching and Releasing your Music. Joining Lou Hill and Bri Whetstone is special guest, artist management, journalist, and PR guru Amanda Mester. Session is free! Join us live at the Jazz Museum or on Zoom (RSVP for the link) as Amanda, Bri and Lou discuss:

Join Greg Schatz and Andew Woodruff of French Quarter Festivals as they talk what you need to know to book a festival gig and how to make the experience great for all involved, and then Alison Edmondson of Harmony Street Society joins us to talk accounting and taxes for musicians.

On Tuesday Octobert 15 at 5:30 p.m. at the Education Center of the New Orleans Jazz Museum at 400 Esplanade Ave, Join Lou Hill and Bri Whetstone for our latest free music business class, this time on Streaming Revenues and working with ASCAP/BMI. Live (the best way!) or on Zoom. Issues to be covered include:

On Tuesday October 8 at 5:30 p.m. join Lou Hill and Bri Whetstone live in person at the Education Center of the New Orleans Jazz Museum or via Zoom for our latest free music business class, this time on master recordings and record labels. Topics we’ll be discussing include:

Join us Wednesday October 9 from 5:30 to 8:00 p.m. at The Octavia Gallery at 700 Magazine St as we toast twenty years of services from The Ella Project!

Crescendo continues Tuesday October 1 at 5:30 as Lou Hill and Bri Whetstone lead a conversation on publishing and maximizing revenue streams.

Join songwriter, producer, and musician advocate Larry Batiste via Zoom on Thursday October 3rd for a conversation with George Ingmire about the modern music economy, and what musicians and advocates can do to make music and musicians thrive!

Join us Tuesday September 24 from 5:30 to 7:30 p.m. at the New Orleans Jazz Museum for our first Crescendo session, covering intellectual property for musicians.

Eager to understand more about copyright law and the arts? On September 19 at 11:00 a.m. ET, join South Arts, The Ella Project, and Georgia Lawyers for the Arts for an informational session about the basic concepts behind U.S. Copyright, how it affects art makers, and the relationship between copyright and AI.

Crescendo, our seven week music business intensive workshop, returns Tuesday September 24th. This free program addresses what you need to succeed in the modern music economy. Join us from 5:30 to 7:30 p.m. every Tuesday (except Election Day) through November 12 at the New Orleans Jazz Museum.

Does your band need an LLC? What about the solo musician? What are the pros and cons? On Thursday August 8 at 5:00 p.m. join attorney Abid Hussain and CPA Anne Wolfe as The Ella Project and the American Federation of Musicians Local 174-496 New Orleans co-present a free workshop on this topic. Issues to be addressed include:

Calling all photographers! We are excited to co-host a FREE webinar with the Copyright Alliance titled "Photographers' Rights: Navigating Copyright Realities," on Aug. 8 at 1:00 PM Central. During the event, #photographers will learn how their works are protected by copyright, get practical tips for enforcing their rights against online infringement, and learn about the hot-topic copyright issues affecting photographers today, including the profound impact of #AI on their craft. Register today!

There’s always a festival in Louisiana, and where’s there’s a Louisiana festival, there’s sure to be music! For the artist, these gigs can be different than club dates, and require a specific approach to marketing, backline, and coordination to make it as successful as possible.

The Ella Project, a New Orleans based pro bono legal services provider, announces expansion into Mississippi and Alabama for its patent pro bono services. The newly expanded Gulf South Invents program works in coordination with the United States Patent and Trademark Office (USPTO) to match low to moderate income inventors with patent attorneys to prepare an initial application for patent protection. The Ella Project launched services to Louisiana inventors in 2019 and looks forward to bringing these services to our neighboring states and working to grow the economy and entrepreneurial activity in our region.

On Thursday April 4 at 1:00 p.m. Central, join The Ella Project and artists Chester Allen, David & Tiffany Bergeron and Andre Juneau for the latest I Can Do That Zoom webinar, this time on Art Fairs & Festivals.

Join the USPTO's Deputy General Counsel and Director of the Office of Enrollment and Discipline William Covey on Wednesday November 15th at 4:30 p.m. in New Orleans as he leads a discussion covering regulations that and selected scenarios from court cases and disciplinary proceedings.

Join Jason Doyle Director of Production of the New Orleans Jazz & Heritage Foundation as he discusses what artists need to know about attracting festival gigs, how to maximize those opportunities, and how to make the day of show a success for both you and the festival staff.

Then, Alison and Jim Edmundson of Harmony Street Society Foundation take us through basic finances, tax tips, and other financial tips for the independent musician.

Join musician Lou Hill and attorney Bri Whetstone for our latest free music business workshop, this time on contracts and music management.

learn more streaming royalties, PROs and more from Lou Hill and Bri Whetstone in The Ella Project’s latest free workshop.