Crescendo: How A Song Breaks in 2026

Join The Ella Project and the New Orleans Jazz Museum for Crescendo 2026, a free six-session music business intensive designed for independent musicians. Led by musician and entrepreneur Lou Hill and attorney Bri Whetstone, this workshop explores practical music business topics to help artists understand their rights, opportunities, and careers.

This session covers:

  • TikTok’s influence on the industry

  • Streaming services and curators

  • Contracts and clearances

  • Touring adjustments and working with out-of-market media

All sessions are FREE. Attend one workshop or join the full series; advance RSVP is requested.

Location: New Orleans Jazz Museum, 400 Esplanade Ave., 3rd Floor, New Orleans.

Time: 5:30–7:30 p.m.

RSVP: https://secure.lglforms.com/form_engine/s/eBt0e4825Xth-2CJRmkCug

More information: https://ellanola.org/crescendo

Presented by The Ella Project and the New Orleans Jazz Museum.

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Crescendo: Record Deals and Contracts