Crescendo

A weekly series of workshops focusing on your music business career, Crescendo is designed for both new artists and veteran independent musicians looking for an update on changes and new developments in the music business.

Tuesday October 19: Working with Labels, Master Recordings and Record Deals. 

§  What masters are – sound recording copyright and what is covered by this

§  What rights are included in sound recording copyright

§  Common revenue streams from masters

§  Record Labels & what they do

§  Basic Terms of Record Deals

§  How to use someone else’s master rights (for a film/TV synch, or for sampling)

Tuesday October 26: Streaming Royalties and Performing Rights Organizations. 

§  Royalties Derived from the Public Performance Right (“Performance Royalties”)

§  Publishing – full public performance right (conventional formats + internet streaming)

§  PROs: what they are, who they are, how to sign up and register works,

§  Royalties Derived from the Reproduction & Distribution Rights)

§  Sales of physical copies and digital downloads

§  Music Modernization Act

Tuesday November 2: Music Contracts, Band Agreements, and Trademarks 

§  Contracts: band agreement, session musicians work for hire, venue agreements

§  Pre-Release paperwork

§  Contracts: co-writer agreements and/or split sheets

§  Common band/artist business models

§  Trademarks and controlling your image

§  Management: when’s the “right time” to get a manager

Tuesday November 9: Running your Band Like a Business.

§  Marketing/branding & live performance:

§  Booking tours/ Working with Festivals

§  Merchandise

Tuesday, November 16: Releasing, Pitching, and Monetizing Your Music. 

§  Releasing Your Music as an Independent Artist

§  Pitching Your Music to Record Labels & Publishers:

§  Monetizing Your Music, After It’s Released.

Crescendo is supported with a grant from the National Endowment for the Arts, with additional support from the City of New Orleans Office of Cultural Economy and the Arts, Entertainment, and Sports Law Section of the Louisiana State Bar Association.