Music Business Intensive Spring workshop series.

The Music Business Intensive series is a 7-week program designed to educate musicians on the essential topics that form the foundation of the modern music industry, in order to empower artists to control their own work and make smart decisions to grow their careers. Building from an introductory “basics” class that covers the essentials of what a copyright is, what rights are included, and how revenue can be generated from copyrights, the advanced series will dive deeper into the complex world of record labels, publishing companies, and online streaming. The series will also include information on the legal and business issues that artists will face while navigating the changing music industry as an independent entity. Organized by Ella Project volunteers and local entertainment attorneys Max Hass and Bri Whetstone and supported with funding from the Emerging Philanthropists of New Orleans, The Intensive features presentations from industry professionals, small discussion, and networking opportunities with others involved in the music industry.

Participants can subscribe to the entire series. 

Just interested in one workshop? Scroll down the  schedule and  find your ticket link for individual events.

All workshops are on Tuesdays from 2:00 to 4:00 in the afternoon, and are held on the Second floor of Gulf Coast Bank, 3200 Magazine St in New Orleans.

Schedule: 

Tuesday, March 12th Copyright & Contract Basics What is a copyright, what rights are included, how artists can use contracts to protect important copyright rights. FREE, but please RSVP to gene@ellanola.org

Tuesday, March 19 Publishing Musical compositions and “publishing” rights & revenue streams; working with publishing companies. $20 or part of season pass. To register, please click here. 

Tuesday, March 26th Masters Sound recordings and “master” rights & revenue streams; working with record labels. $20 or part of season pass. To register, please click here. 

Tuesday, April 2nd Performing Rights Organizations (PROs) and Online Streaming
What do ASCAP and BMI do for artists? We also break down all of the different types of royalties related to online streaming. $20 or part of season pass. To register, please click here. 

Tuesday, April 9th Putting it all together with Contracts: The Paperwork Side of records.  We walk through all of the contracts and other paperwork essential for an independent recording project. $20 or part of season pass. To register, please click here. 

Tuesday, April 16th. Running Your Band / Music Project Like a Business LLCs and band agreements, trademarks, marketing, and discussing managers and booking agents. $20 or part of season pass. To register, please click here. 

Tuesday, April 23rd. Releasing, Pitching, and Monetizing Your Music Planning and timing the release, pitching to labels and publishers, finding ways to monetize independently (licensing, fundraising, etc.) $20 or part of season pass. To register, please click here. 

This workshop is supported with funding from the Emerging Philanthropists of New Orleans. Special thanks to Gulf  Coast Bank to hosting! 

 

Copyright & Contracts for Filmmakers Workshop on February 5th

Presented by  Max Hass and Bri Whetstone

Tuesday, February 5th 6:00 to 8:00 p.m.

Launch Pad, 400 Poydras, Suite 900

We’re excited to launch our new workshop series on Copyright and Contracts. Supported by a grant from the Emerging Philanthropists of New Orleans, this series launches by addressing copyright and contract topics relevant to filmmakers and will cover a range of legal and business topics for artists developing their careers. This workshop will be an introduction to copyright issues, including an explanation of what copyrights are, information on registering copyrights, issues related to collaborations and commissions, an overview of work for hire agreements and other contracts commonly encountered by filmmakers and producers, and more!

NOTE: This workshop is an overview of certain areas of law concerning copyright and contract, and is intended for educational purposes only. The workshop will not provide legal advice. The Ella Project will be onsite to sign up qualified clients seeking pro bono assistance. 

 

Licensing Music to Film & TV Workshop January 23rd

Sync Up Workshop:
LICENSING MUSIC TO FILM & TV:
Step One: Make Sure Your Copyrights are Registered
Wednesday, Jan. 23
5:30 p.m. at the Jazz & Heritage Center

Free, but Advance registration required.

The Ella Project is excited to  participate in this upcoming workshop,  a collaboration between the New Orleans Business Alliance and the Jazz & Heritage Foundation – which we see as the first step in a multi-phase effort to help more local artists get their music into film and TV productions.

The workshop features an interview with bounce rap star Big Freedia and her manager, Reid Martin of Midcitizen Entertainment, focusing on making a profitable business from a career as a musician – including licensing music to film and TV productions.

There also will be a panel discussion that explains the proper steps for registering copyrights for music, along with an overview of how best to approach film and TV productions for licensing music to them. Panelists include Robin Burgess, manager of Terence Blanchard and Quiana Lynell; film composer Jay Weigel; entertainment attorney Tim Kappel; and Victoria Adams Phipps of the New Orleans Business Alliance.

Those who attend can sign up for free assistance sessions with The Ella Project. In these sessions, attorneys will help musicians and songwriters not only organize their catalogs, but also take the necessary steps to register their copyrights.

In addition, the first 50 artists who register for the Jan. 23 workshop and attend complete an ELLA Project assistance session will earn a grant from the New Orleans Business Alliance to substantially offset the fees for registering copyrights.

Visual Artist Business Boot Camp in St Francisville April 28-29

Our Visual Artist Business Boot Camps roll on in St Francisville April 28-29th.

This program focuses on business management, grass roots marketing, and developing a  plan for artists to advance their art careers. Artists should leave with a greater understanding of how to think of their art as a business, how to confidently promote themselves and their artwork, and how to further develop a strategy for getting their work into the public.

The weekend program is facilitated by:
Gene Meneray, Co-Founder of The Ella Project
Ashlye Keaton, entertainment attorney and Co-Founder of The Ella Project
Katie Odell, gallerist and social media manager

There is no charge for this weekend workshop. Enrollment is limited.
To reserve a spot, contact Lynn Wood at birdmancoffee@bellsouth.net or 225-721-1296.
For more information, go to westfelicianaarts.com

 

 

For a detailed schedule of this weekend, please click here. 

The Ella Project’s Visual Artist Business Boot Camp

This fourteen hour program focuses on business management, grass roots marketing, and developing a plan for visual artists to advance their art careers. Working through small group work and presentation, the Business Boot Camp is designed for up to 20 individual artists. Artists should leave with a greater understanding of how to think of their art as a business, how to confidently promote themselves and their artwork, and how to further develop a strategy for getting their work into the public. Gene Meneray, Co-Founder of The Ella Project, is the lead instructor. Additional instructors include Katie Odell, gallerist and social media manager, and Ashlye Keaton, entertainment attorney and Co-Founder of The Ella Project. This workshop was developed with support from the State of Louisiana’s Office of Cultural Development, the National Endowment for the Arts and the Ella West Freeman Foundation.

Schedule:

Saturday The Artist’s Career

  • How is art sold? What determines pricing?
  • Marketing materials for the independent visual artist.
  • Creating an artist brand.
  • Working with galleries, festivals and public art.
  • Designing a career plan.
  • Current trends in grassroots marketing.

Sunday

The Artist as Business Person

  • Social Media: What’s worked, what hasn’t.
  • Identifying your target market.
  • Legal issues for visual artists.
  • Basic finance for self employed artists.
  • Goal setting for the future.

Quotes from previous attendees:

  • “Super informative for all levels of accomplishment! I didn’t feel left behind or like I was being taught things I already knew.”
  • “When thinking about the next steps to take in my career, this workshop helped me find a direction to focus my attention..”
  • “Y’all left no question unanswered!”
 Supported by a grant from the Louisiana Division of the Arts, Office of Cultural Development, Department of Culture, Recreation and Tourism in cooperation with the Louisiana State Arts Council

Ella Project receives NEA Artworks grant, launches business workshops

The Ella Project is bringing its Visual Artists Business Boot Camp to all nine regions of Louisiana. This 15 hour weekend intensive workshop takes visual artists through the aspects of launching or enhancing their arts career, and addresses topics such as
  • How and why people buy art
  • Grass roots marketing and branding
  • Effective use of social media
  • Working with galleries, festivals, and public art
  • Copyright and Trademark
  • Basic Finance
  • Developing a Career Plan.
Starting in Monroe on February 23-24th, then moving to Alexandria, in March and ultimately throughout the state, this workshop is led by Ella Project Co-Founder Gene Meneray, with further instruction provided by attorneys Mark Davis and Ashlye Keaton, marketering pro Andrew Gaiennie, and gallerist and social media maven Katie Odell.
Monitor our social media channels for announcements of further workshops, and email usi f you are interested in bringing this workshop to your community.
The Ella Project would like to thank the State of Louisiana’s Office of Cultural Development, The National Endowment for the Arts, and The Ella West Freeman Foundation for supporting this project, as well as our other supporters for making this work possible. Please add your support today to further our mission to support the creative community of Louisiana.